About the author

A 2 minute read. Published on August 3, 2025
Portrait photo

Hello world! My name is Vladimir, an Engineering Manager, Software Engineer, and a slow and lazy writer. I have Master degree in Computer Science and background in Content Management Systems, Web Development Agencies, and Product Engineering from small start-ups to large global scale-ups.

Interests

Currently I write mostly about:

  • Managing Software Engineering teams
  • Building complex systems with a flow-based mindset
  • Coaching and productivity

You can find some of my older posts on this site about:

  • Building and maintaining backends with Node.js and NoFlo
  • Practical use of Flow-based Programming in software architecture and implementation in Go and JavaScript
  • Technical leadership in small teams and keeping agile projects on full sail
  • Full-stack web application engineering

Bio

I began programming at school in 2001, an experience that sparked a lifelong passion for creating things with code. My journey started with graphics programming and an early open-source project in FreePascal. For over a decade, I specialized in the LAMP stack, which led me to freelance work and eventually to founding my own development agency, Kodigy, in 2008.

My Master’s Thesis focused on applying Systems Analysis and Flow-based Programming to software engineering, a theme that has followed me throughout my career. I also led the open-source CMS project Cotonti for several years.

After running my agency, I took a role as Director of Engineering at a digital production company. This first taste of management made me realize I wanted to deepen my technical expertise, so I returned to a hands-on role as a Software Engineer at The Grid, a pioneer in AI-designed websites (back in 2014!). There, I had the unique opportunity to work with Flow-based systems in a large-scale production environment.

When my time at The Grid ended, I moved to Berlin and joined HelloFresh as a Backend Engineer. I grew with the company as it scaled from a 150-person tech team to over 1000, taking on roles as a Technical Program Manager and eventually an Engineering Manager. In my leadership role at HelloFresh, I built and led multiple autonomous teams, delivered customer-facing features across the full stack, and mentored dozens of engineers in their careers.

Currently I’m leading a team that tames the power and weirdness of Generative AI to generate real business impact at a global scale, as part of Delivery Hero group.

Offtopic

Behind the scenes, I’m a family guy who loves his family, enjoys cooking, good food and good music (hit me up, audiophiles out there!). I also travel a bit and do some travel photography, you can check out some examples in my Photo blog.